AI-Powered Content Strategy

Know exactly what
content wins
in your market.

SaaS Slicer maps every competitor's content architecture, finds the gaps costing you pipeline, builds ICP profiles, and hands you a prioritised content plan — in minutes.

Up to 5 competitorsUp to 20 ICP profilesWord & Excel exports
SaaS Slicer — Running analysis…
Clustering URLs
12 categories found Done
Crawling pages
68 pages crawled, 94/100 confidence Done
Gap analysis
17 gaps · 6 critical Ready
4
Building ICP profiles…
⌛ Identifying audience gaps across 3 competitors
5
Strategy narrative
Word docs pending…
ICPs identified so far
VP Legal · SaaSGap 82
Head of ProcurementGap 71
In-House CounselGap 78
5

Competitors analysed simultaneously with full URL clustering and meta crawling per site

20

Ideal Customer Profiles identified — by industry, role, pain points, and content needs

7

Deliverables: XLSX with 5 sheets, two Word doc narratives, and a saveable JSON session

What it does

Everything you need to
outrank and outwrite your competitors.

Most content audits tell you what exists. SaaS Slicer tells you what's missing, who it's missing for, and exactly what to build next.

🔬

Deep URL Clustering

Every competitor URL is tokenised and grouped into content categories — blog, solutions, industries, use cases, comparisons, and more. Prioritised by strategic importance before analysis begins.

🕷

Adaptive Meta Crawling

SaaS Slicer fetches page titles, H1s, meta descriptions and schema types for each category. It samples intelligently — more depth on high-signal categories, faster passes on boilerplate pages.

🎯

Gap Analysis

Every significant content gap — missing verticals, role pages, comparison content, use cases, and proof pages — is identified, prioritised, and explained with a clear action and rationale.

👥

ICP Profiles (up to 20)

Each competitor's content signals what audiences they're targeting. SaaS Slicer extracts the ICPs your competitors are serving that you're not — with pain points, JTBD, search queries, and AI prompts.

📋

Content Plan

A prioritised list of page recommendations — net new, refresh, or repurpose — each with a URL suggestion, target query, funnel stage, core angle, and the ICPs it serves.

✍️

Strategy Narratives

Two AI-written Word documents: an overall content strategy playbook and an ICP-specific narrative. Editable, exportable, and ready to share with clients or leadership.

How it works

From sitemap to strategy
in under 10 minutes.

Add your client and up to five competitors. SaaS Slicer handles the rest.

1

Add sites

Paste a URL list, drop in an XML sitemap, or let auto-discovery find it. Works with any CMS. Up to 6 sites total.

2

Choose your AI

Claude Sonnet, GPT-4o, or Gemini 2.5 Pro. Pick the model that fits your workflow and budget.

3

Review the plan

Before the narrative is written, you get a human-in-the-loop review. Flag pages that already exist, add gaps that were missed.

4

Download everything

XLSX with 5 tabs, two Word doc narratives, and a saveable JSON session. Share with your client the same day.

Who uses SaaS Slicer

Built for every stage of
the SEO engagement.

SEO managers & consultants

  • Walk into a new client with a complete competitor map on day one
  • Show exactly what content gaps are costing pipeline — with evidence
  • Deliver a prioritised content plan the client can act on immediately
  • Export a Word narrative ready for the strategy presentation

In-house content teams

  • Understand which ICPs your content isn't serving — and why
  • Build a content calendar mapped to audience pain points, not guesses
  • Compare your architecture against category leaders quarterly
  • Give sales the pages they need to close deals in each vertical

Digital marketing agencies

  • Run full competitive content audits in a fraction of the usual time
  • Produce client-ready deliverables — Word docs, Excel, JSON saves
  • Build a repeatable onboarding workflow for every new SaaS client
  • Show ROI of content strategy with clear, data-backed gap identification

Growth & product marketing

  • Identify which customer segments competitors are winning content for
  • Map ICP pain points to TOFU, MOFU, and BOFU content needs
  • Validate your messaging against what's working in the market
  • Build the business case for content investment with concrete gap data
What you get

Every deliverable you need.
Nothing you don't.

Five views in the app, two Word docs, and a full Excel export. Everything is editable before you download.

📊

Excel Workbook (5 sheets)

Content Plan with ICP columns, Gap Analysis with ICP relevance, Site Overview, ICP Profiles with JTBD and search queries, and Content → ICP mapping.

Content PlanGap AnalysisICP ProfilesICP Map
📄

Word Doc Narratives (2)

A content strategy playbook covering competitive analysis, strategic gaps, and recommended sequence — plus a separate ICP narrative with audience-specific recommendations.

Strategy PlaybookICP NarrativeEditable
🔄

Saved Session (.json)

Save and reload any analysis. Return to the results, regenerate the narrative, or export to a new format — without re-running the full analysis.

ResumableRe-exportShare
Pricing

Affordable by design.

Pay for what you use. Each analysis draws on your own API keys — no markup, no hidden usage fees.

Starter
Free to try
Bring your own API key. No account needed.
  • 1 client + up to 5 competitors
  • Full analysis pipeline
  • ICP profiles (up to 20)
  • Excel + Word doc exports
  • Claude, GPT-4o, or Gemini
  • Human-in-the-loop review step
Start analysing

Typical analysis cost: ~$0.50–$2.00 in AI API credits per run. You pay your API provider directly.

Ready to see what your
competitors have built?

Add your client site and a competitor. SaaS Slicer will map the landscape, find the gaps, and write the strategy — in one run.

Start your analysis →
Bring your own API key · No account needed · Results in 5–10 minutes